Technology is a beautiful but unforgiving enabler.
It will take what you are already good at and make it better. But it will take what you are bad at and make it worse and I believe exponentially worse.
Why?
Because you cannot improve with technology that which is not standardized, optimized, and documented. Technology (and/or automation) is the last step after the right people build the right policies and processes and the only thing left to make it better is better technology.
Buying technology will not solve the problem(s) of:
- Not having a clear vision
- Not having a solid strategy clearly communicated
- Not having the right people (including management)
- Not having the right policies
- Not having the right processes
Technology implementations have challenges and learning curves and there is always the unexpected. These alone are hard enough to solve but become even more difficult because they are compounded by the unidentified, unsolved, and undocumented weaknesses in whatever the technology is supposedly going to make better.
The Wrong Technology
I recently learned of a company that after two years decided they purchased the “wrong” CRM platform. Paying too much for capabilities they did not need and did not foresee needing but more importantly it did not solve their problems. Good news is they are correcting course within two years. Most companies will not make the course correction but invest more time, energy, money, and frustration for several more years before making a change.
The Right Technology but…
Unless you address/confirm the underlying requirements of a clearly communicated vision and strategy, the right people, policies and processes you may buy the “right” technology but still not have your problems solved/opportunities exploited. Things could become worse even with the right technology.
Who ya gonna call?
I can help you make your technology a beautiful enabler wherever you are at in your technology journey – thinking, scoping, researching, implementing, struggling, or regretting.
No judgement here only empathy and experience as I have been there done that and have the “scars” of lessons learned and wisdom to sell. 😊
Credit Kevin Raybon (https://www.linkedin.com/in/kevinraybon/) and Joe Crow (https://www.linkedin.com/in/joecrow/) for each contributing to elements of this now pet saying.
This blog was written without AI assistance other than MS Editor and a few edits from my amazing wife (https://www.linkedin.com/company/lea-marketing/).
I’m Sorry Dave Motivational Poster by Cryteria on Wikimedia Commons, licensed under Creative Commons Attribution 3.0 Unported license